Horton and Garton—estate agents based in Hammersmith, London—requested twelve attractive illustrative banners to head the monthly email newsletter sent out by their marketing team each month.
The illustrations needed to work as a cohesive series and also refer back to the Horton and Garton branding. They needed to provide a fun, slightly informal and human feel that would liven up the visual aspects of the newsletter and entice people to browse the articles contained within.
A predominately purple colour palette was chosen to reflect the brand colours, alongside a few contrasting colours where necessary. Monthly topics that subscribers could relate to were chosen as the basis for the illustrations in any given month. Care was taken to ensure that the illustrations were distinctive from each other, but still formed a series that complimented Horton and Garton's existing branding.
An HTML template for the newsletter was created that could accommodate the text, photographic and illustrative content in a clean, uncluttered and accessible way.
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